How global political, social & economic trends influence & drive the discerning consumer

The world is changing rapidly and the consumer of the future is upon us. In this important and timely presentation, Political Analyst & Futurist Daniel Silke identifies a series of key social, political and economic trends and shows how these trends will affect every aspect of the customer experience in the years to come.  The presentation will look at how consumers are changing their thinking patterns after a recession and are becoming much more discerning in their demands and choices. In addition, the effect of a growing developing world; the rise of China, India & Africa; new powerful multi-ethnic groups; demographic changes;  technology and protecting the planet now all play a vital part in the psyche and behaviour of consumers. This unique presentation is ideal for any conference dealing with sales and future change. It aims to make participants aware of the global trends that will change the way they interact with their clients or customers. And, it will prepare them for some of the biggest trend drivers in the decade to come.

Not to be missed!