You probably will never see ‘normal’ business conditions ever again. And, you better get used to it! Your business survival now depends on understanding global change and applying both corrective as well as innovative measures to grow your bottom line.
The world now faces a number of key ‘disruptors’. These might sound daunting, but only by identifying and understanding them can business exploit the change and create opportunities for the future.
Global events have an impact everywhere. Russia’s economic problems are being felt in emerging market currency markets everywhere. Tensions caused by the rise of ISIS in Syria and Iraq has unnerved much of the world. Lower growth rates in China can affect global trade that has increasingly relied on Beijing in recent times.
Europe’s economy is faring poorly thus hampering consumer demand while in the US, good GDP figures are aiding a recovery as the economy begins to transform. Both regions suffer from stagnant wage increases thereby affecting demand.
Technological upheavals continue apace. Rapid innovation and shifts in lifestyle and work conditions are creating a changing environment for humanity. We are currently embedded in a life-long era of technological-driven transition in every aspect of human endeavour. The advent of connectivity, the Internet and smartphones are changing the structures of service providers in every sector. Shale gas is destabilising the traditional oil market and has led to unprecedented drops in petroleum prices globally with substantial consequences likely.
Chasing global returns is the new game in town: The unique effects of a low interest rate environment in the West has focused business interest on hitherto uncharted markets across the globe. From Wal-Mart’s entry into South Africa to Burger King’s expansion into India, companies are seeking a higher return on investment as home markets stagnate. Understanding global markets and adapting business to Emerging and new Frontier jurisdictions may well be a central – yet essential – challenge to growth in the near future.
Led by China, the West is no longer the centre of business. The household names of the past may well be just that. Alibaba is now taking on Amazon. Watch out for China’s Xiaomi in the cell phone market or Huawei in ICT. Indian companies like Tata now produce the venerable once-British-cachet brands of Jaguar and Land Rover motor vehicles. South African mobile phone companies operate across the African continent. The world’s brands are no longer Western and increasing competition will continue to exacerbate market volatility as new entrants usurp existing markets.
The planet is changing: A heady combination of growing populations and middle-classes in emerging economies, income inequalities and multi-tier societies, rapid urbanisation at a pace hitherto unknown to mankind, alarming climate change and the migration of millions of people all creates challenges and opportunities.
Only by grasping the dynamic macro environment can you begin to plan ahead. And that’s where Political Analyst & Futurist Daniel Silke’s new keynote really counts. Can you apply these trends to your future strategy for success? This keynote will help you do just that!