The Consumer of the Future: How political, economic, social & technological trends influence & drive the discerning consumer
The world is changing rapidly and the consumer of the future is upon us. In this important and timely presentation, Political Analyst & Futurist Daniel Silke identifies a series of key social, political, economic and technological trends and shows how these will affect every aspect of the customer experience in the years to come.
The presentation will look at how consumers are changing their consumption patterns after and are becoming much more discerning in their demands and choices. Increasing competition from new entrants in the consumer space call for a renewed focus on customer-centric initiatives.
In addition, the effect of a growing developing world; the rise of China, India & Africa; new powerful middle-classes in Frontier and Emerging markets; demographic changes; technological innovation; multichannel marketing; big data; mobile banking and payments; the internet of things and protecting the planet now all play a vital part in analysing the psyche and behaviour of consumers.
Consumers are shifting their thinking and actions and bricks and mortar stores will have to do the same. The changing face of the shopping mall as a central trading platform will also be analysed as online threatens traditional behaviour.
This unique presentation is ideal for any conference dealing with sales and future change. It aims to make participants aware of the global trends that will change the way they interact with their clients or customers. And, it will prepare them for some of the biggest trend drivers in the decade to come.